About Us

Bethidea started in 2019 by a group of young entrepreneurs with the idea of providing a variety of lifestyle needs, home improvement, kitchen tools and car accessories in one digital location, saving customers time and making them feel at ease. At that time, Bethidea was one of the retail companies to combine a full-service shop within a dynamic online store with a revolutionary concept in the digital industry. The company’s brand intention is to focus on what really matters - the customer.

Today, Bethidea intends to become a true home to one’s product needs. A place where a customer friendly environment is celebrated. A place that houses things like beauty products, home improvement materials, car care and kitchen equipment plus knowledgeable associates to guide you along your shopping journey. We're more than an online shop.

We are a family, and we treat everyone who walks through our digital doors as such. Just like a home, we want you to feel special, comfortable, valued, welcomed and understood every time you visit.


Company Name: Bethidea Ltd.

Contact Email:


408b Empire Center Mody Road, Central, Hong Kong

Phone: +852
 2740 9984